Optimise web visitor’s experience

We provide research, meta-analysis, and thoughts on HCI to optimise visitor’s experience of any application.

Latest articles

  • A Non-Technical Latex Workflow for Academic Writing and Publishing

    LaTeX is a powerful tool used almost canonically in scientific writing. The main appeal is that, as a researcher, you focus on writing text and formatting is handled by LaTeX (and the template you are using). If you are using Python (an example), you can also export most of your results directly to LaTeX format…

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  • Self-Assessment Manikin (SAM): A UX Practitioner’s Guide

    TL;DR: The Self-Assessment Manikin (SAM) is a valid and reliable picture-based measurement of perceived emotion. Emotion is measured in three dimensions (Pleasure, Arousal, Dominance), but the Dominance dimension is not usually needed. But how do we measure emotion? That’s the question the Self-Assessment Manikin (SAM) is answering. More specifically, SAM measures perceived emotion. Emotion measurement…

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  • The User Experience Questionnaire (UEQ): A Practical Semantic Differential

    TL;DR: UEQ is a 26-item questionnaire that measures reliably the Pragmatic Quality and Hedonic Quality of a product. Five other sub-dimensions have been proposed but literature is torn in their validity. UEQ provides a benchmark for comparing a system scores with normative data for a collection of other systems. Defining UX has been, and to…

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Learn About IX Questionnaires

  • Self-Assessment Manikin (SAM): A UX Practitioner’s Guide

    TL;DR: The Self-Assessment Manikin (SAM) is a valid and reliable picture-based measurement of perceived emotion. Emotion is measured in three dimensions (Pleasure, Arousal, Dominance), but the Dominance dimension is not usually needed. But how do we measure emotion? That’s the question the Self-Assessment Manikin (SAM) is answering. More specifically, SAM measures perceived emotion. Emotion measurement…

    Read full article →

  • The User Experience Questionnaire (UEQ): A Practical Semantic Differential

    TL;DR: UEQ is a 26-item questionnaire that measures reliably the Pragmatic Quality and Hedonic Quality of a product. Five other sub-dimensions have been proposed but literature is torn in their validity. UEQ provides a benchmark for comparing a system scores with normative data for a collection of other systems. Defining UX has been, and to…

    Read full article →

  • The SUPR-Q: Assessing Website User Experience and Its Aspects

    TL;DR: SUPR-Q is a measurement of a website’s UX that is broken down into 4 aspects: Usability, Trust, Loyalty, and Appearance. It uses 8 questions and has initially shown to be correlated with the SUS and that it has a good factor structure. Talking about web design, user experience (UX) is a crucial factor that…

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All usability questionnaires →


UX Guidelines

  • Self-Assessment Manikin (SAM): A UX Practitioner’s Guide

    TL;DR: The Self-Assessment Manikin (SAM) is a valid and reliable picture-based measurement of perceived emotion. Emotion is measured in three dimensions (Pleasure, Arousal, Dominance), but the Dominance dimension is not usually needed. But how do we measure emotion? That’s the question the Self-Assessment Manikin (SAM) is answering. More specifically, SAM measures perceived emotion. Emotion measurement…

    Read full article →

  • The User Experience Questionnaire (UEQ): A Practical Semantic Differential

    TL;DR: UEQ is a 26-item questionnaire that measures reliably the Pragmatic Quality and Hedonic Quality of a product. Five other sub-dimensions have been proposed but literature is torn in their validity. UEQ provides a benchmark for comparing a system scores with normative data for a collection of other systems. Defining UX has been, and to…

    Read full article →

  • The SUPR-Q: Assessing Website User Experience and Its Aspects

    TL;DR: SUPR-Q is a measurement of a website’s UX that is broken down into 4 aspects: Usability, Trust, Loyalty, and Appearance. It uses 8 questions and has initially shown to be correlated with the SUS and that it has a good factor structure. Talking about web design, user experience (UX) is a crucial factor that…

    Read full article →

All UX Guidelines →

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