About Blucadò — Counter business objectives

Blucadò is a virtual initiative aiming at improving user experience in the web. Our vision is that a website’s visitor should be treated as humanly as possible; prioritising friendliness and eliminating business objectives.

We crave a web that would treat an online visitor as an in-store visitor. To aid with that, we publish research, meta-analysis, and thoughts on HCI (thus including UX and UI) that are driven completely by optimisation of the visitor’s experience — taking it one step further from

“creating an user-centric design will eventually improve conversions”


“designing for human efficiency, hapiness, and ethicality”.

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