Blucadò is a virtual initiative aiming at improving user experience in the web. Our vision is that a website’s visitor should be treated as humanly as possible; prioritising friendliness and eliminating business objectives.
We crave a web that would treat an online visitor as an in-store visitor. To aid with that, we publish research, meta-analysis, and thoughts on HCI (focusing UX and UI) that are driven by optimisation of the visitor’s experience — taking it one step further from
“creating an user-centric design will eventually improve conversions”
to
“designing for human efficiency, hapiness, and ethicality”.