Optimise web visitor’s experience

We provide research, meta-analysis, and thoughts on HCI to optimise visitor’s experience of any application.

Check out the Interaction Experience Calculator

A web-based tool to analyse Interaction Experience (IX) questionnaires

Latest articles

Learn About IX Questionnaires

  • Self-Assessment Manikin (SAM): A UX Practitioner’s Guide

    TL;DR: The Self-Assessment Manikin (SAM) is a valid and reliable picture-based measurement of perceived emotion. Emotion is measured in three dimensions (Pleasure, Arousal, Dominance), but the Dominance dimension is not usually needed. But how do we measure emotion? That’s the question the Self-Assessment Manikin (SAM) is answering. More specifically, SAM measures perceived emotion. Emotion measurement…

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  • The User Experience Questionnaire (UEQ): A Practical Semantic Differential

    TL;DR: UEQ is a 26-item questionnaire that measures reliably the Pragmatic Quality and Hedonic Quality of a product. Five other sub-dimensions have been proposed but literature is torn in their validity. UEQ provides a benchmark for comparing a system scores with normative data for a collection of other systems. Defining UX has been, and to…

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  • The SUPR-Q: Assessing Website User Experience and Its Aspects

    TL;DR: SUPR-Q is a measurement of a website’s UX that is broken down into 4 aspects: Usability, Trust, Loyalty, and Appearance. It uses 8 questions and has initially shown to be correlated with the SUS and that it has a good factor structure. Talking about web design, user experience (UX) is a crucial factor that…

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All usability questionnaires →

UX Guidelines

  • Size guidelines for text legibility

    TL;DR: For creating a legible text use font size of 18 pixels or larger, with line spacing of at least 120% —with larger line spacings being more likeable. Adding at least some margin around the text, makes it more preferable. Deciding which font size to use can be an endeavour. Whether deciding for a blog…

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  • Promo codes on checkout pages: Pros and cons

    TL;DR: Promo codes help visitors save money and increase sales for people already interested. Adding a promotional code to a design increases the likelihood of process abandonment, as people may wander off to another website in search of the code. Visitors that have a code could be more satisfied with their purchase, while those who…

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  • When to use loading indicators (and which)

    TL;DR: Use a looped animation for waiting times between 2000ms and 10000ms. A progressbar is best to be used for waiting times from 10000ms to 30000ms. When the expected waiting time is more than 30000ms (half a minute) show a progress bar and a time-to-complete estimation, to inform the visitor when to come back. Looped…

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All UX Guidelines →

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